Good reasons

For three days from 10 to 12 October 2024, Dresden will once again become Germany's capital of non-police emergency response - at FLORIAN 2024, the technologies of the future for members of the fire, rescue and civil protection services will be presented and the latest developments in the field of emergency response and disaster control as well as the key points of cooperation between the organizations will be discussed.

In addition, no other federal state invests as much per capita in fire protection and fire departments as the state of Saxony - investments in forest firefighting of around 30 million euros over the next three years in addition to the 40 million euros already spent annually on fire departments.

Take full advantage of the trade fair - good reasons for FLORIAN:

Germany's established and popular firefighting trade fair of the year
Continuity - already for the 23rd time
Innovation platform - latest products and technologies - fast innovation cycle
Great atmosphere between trade congress and industry get-together
Exchange of experience on security policy topics between decision-makers

Location advantage Dresden

Center of a powerful and future-oriented economic region
Europe's No. 1 microelectronics location
Location as a gateway to the east in the border triangle of Germany, Poland and the Czech Republic
Cultural city of European standing and attractive tourist destination with by far the highest purchasing power in the eastern federal states
approx. 1/3 of the total economic output of the new federal states (excluding Berlin) is currently generated in Saxony
Planned investments by international technology companies and research institutions in the next few years: around 4.5 billion euros
Top positions in numerous renowned economic rankings
Good transport connections (1 airport, 2 ICE train stations, 3 freeways - A4, A13, A17)
Dresden is connected to the whole world via major national and international hubs

Are trade fairs still relevant today?

Many people ask themselves: "Why should I go to a trade fair when I can get a lot of information online?" We think that important knowledge cannot be obtained via electronic media - the feeling of competence and trust in a company and its employees and the communication of experiences and emotions go far beyond a pure product presentation. The Internet is not replacing personal communication. On the contrary, the need to establish and maintain contacts directly and personally is growing again. The topic of trade fairs retains its relevance, and it remains important for everyone involved to look each other in the eye when doing business together.

The Association of the German Trade Fair Industry (AUMA) currently ranks trade fairs as the second most important communication tool, right after the company website. The fact is: a trade fair event is always a reflection of the surrounding economic situation, and the saying still applies: trade fairs don't create markets, they accompany them. And we can be optimistic about this, as the Saxon state capital and the surrounding area have developed into an important economic region. A good atmosphere, lots of communication, important information and exciting innovations - our trade fairs offer all of this. You are cordially invited to attend and be part of the success.